DISQUS

CostPerNews: Is the NY State Affiliate Tax That Big of Deal?

  • peter bordes · 1 year ago
    Sam
    we were on an hr call today with the IAB public policy group. it was very interesting and disturbing as we learned much more about how deeper this tax goes into all performance marketing in all forms of media.we will have an update out shortly on http://www.relevantlyspeaking.com after getting more info out of DC. It is imperative that we all get as much info out into the media and get more awareness. The affiliate part of the tax looks to be the tip of the iceberg
  • Sam Harrelson · 1 year ago
    How about we have a neutral place to disseminate this information that
    doesn't serve a particular network?
  • TrishaLyn · 1 year ago
    I went to the BAAMC meeting today and we talked at length about how the tax affects merchants - there seemed to be a lot of support for making this the network's problem and not ours as merchants.
  • peter bordes · 1 year ago
    Sam that sounds like a very good idea. do you think the newly formed Performance Marketing Alliance would be a good central communication point.

    Trish the tax is so poorly defined that it is an all hands on deck for now to fight it. There is a much bigger beast behind it that could rear an ugly head if its not stopped dead in its tracks.
  • Wayne Porter · 1 year ago
    "I would venture to say that at least 75% of the people doing affiliate marketing don’t even know they are doing affiliate marketing."

    True. Having dealt with government on many different levels, I think it is a big deal. Government interference (I am laize faire) can hinder and when it comes to technology you can forget legislation being able to keep pace- especially in the era we are entering- quantum computing, AI, etc.

    What is the downside? Performance marketing is a great way for small, niche creators to monetize their real estate or for small, niche merchants to sell and expand. Taxes like this create undue burdens.

    Why is small good? Diversity. Diversity. Diversity and innovation.

    Imagine a world with a monopoly controling the operating system...oh wait...imagine MSFT getting into the loyalty game....oh wait....

    Peter I think the PMA is one of the better efforts I have seen to move the industry onward and upward and after 10 years I have seen about every attempt. I think it is a good place to start- I intend to get behind it full force and measure.


    regards,
    Wayne