CostPerNews - Latest Comments in Customer Acquisition vs. Customer Retention: Which is More Important?

Re: Customer Acquisition vs. Customer Retention: Which is More Important?

SLR Camera — Tue, 16 Jun 2009 07:15:02 -0000

Nice post....when i read this article...i totally agree to what your thoughts it can really help the customers and the merchandiser....

Re: Customer Acquisition vs. Customer Retention: Which is More Important?

boston moving help — Sun, 17 May 2009 10:05:27 -0000

In my opinion, the two factors shouldn't go against each other but rather compliment each other. True, there is more effort put in the acquisition of new customers, but if those customers aren't cared for properly then they won't think twice in looking the other way for companies that will surely care for them and their needs.

Re: Customer Acquisition vs. Customer Retention: Which is More Important?

consumer product testing — Thu, 14 May 2009 13:34:57 -0000

Great read, and very useful too. Thanks for sharing those sound advice and pointing out the inconsistencies. A must read guide for everyone who's faced with the same confusion.

Re: Customer Acquisition vs. Customer Retention: Which is More Important?

customer loyalty programs — Sat, 18 Apr 2009 17:06:39 -0000

Customer service is one of the most powerful means of retaining happy recurring customers. Offering incentive programs, customer loyalty programs, and sales incentives is another powerful way to build a powerful customer relationship while branding your company as a success.

Re: Customer Acquisition vs. Customer Retention: Which is More Important?

Chokyi Ooi — Thu, 26 Feb 2009 20:43:55 -0000

My humble opinion is customer retention is more important than customer acquisition. This is because satisfying the existing customers will not only get them to stay, but they will naturally endorse us. Word of mouth is the most effective customer acquisition strategy. So why not focus more on customer retention?

Re: Customer Acquisition vs. Customer Retention: Which is More Important?

MLDina — Mon, 16 Feb 2009 21:41:10 -0000

Just read your article and I'm shaking my head up and down -- I totally agree with your thoughts. Customers, old and new, all have choices ...and that must be respected. When a company recognizes this and makes it a priority, the best business relationships are developed, for both parties. Right on, write on! =)