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Sam Harrelson on the Future(s) of Affiliate Marketing

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    eBags Responds to Google Checkout Affiliate Tracking Controversy started by Sam Harrelson
    Thomas from eBags sent this over to me by email earlier. Thoughts?…

    eBags & Google Checkout

    “The current eBags promotion with Google Checkout has proven to be a huge success. Although Google Checkout orders are not currently being properly reflected in CJ, please rest assured we are tracking each and every sale internally [...]
    Cloud Computing IS the Future (Not the Web OS) started by Sam Harrelson
    I talk a good deal about cloud computing. If you listen to the GeekCast podcast, you might here me arguing with Shawn Collins over our cloud-based future and how it will be a reality as soon as variables, such as ubiquitous highspeed internet connections are available and accessible here in the US as well [...]
    Should We Worry About Becoming Irrelevant? started by Sam Harrelson
    Following the “What Magazines Do You Read?” meme, here’s my list of magazines that I actively read:
    Biblical Archaeology Review

    Business2.0

    MotherJones

    Harper’s

    Linux Journal

    Linux Format

    Revenue

    Adbusters
    Yep, Adbusters.  If you’re not familiar with the magazine,
    Delexa.org: Needed Mashup Combining SEO Site Research, Tags and Traffic started by Sam Harrelson
    Mashups are inherently wonderful things. Every once in a while a mashup is created which transforms the way we perform a process, search, or informational retrieval process. There are numerous Google Maps mashups that fit this category. Sidekiq has had a similar effect on my use and conception of online search as [...]
    AdSense for Custom Search started by Sam Harrelson
    Interesting news from Mountain View today regarding AdSense and Custom Search:

    Inside AdSense: AdSense for search now powered by Custom Search: “We’re happy to let you know that AdSense for search is now powered by Custom Search. If you’ve used Custom Search Engine (CSE) before, you know that Custom Search offers advanced customization options to help [...]
    Google Puts Checkout on Main Page started by Sam Harrelson
    Google is ramping up its Checkout platform.

    I’ve heard rumblings from my sources within the company and from a few of the merchants involved in the Checkout program that something major is on the way… soon.

    Tonight, it seems that Google has added Checkout to the main search page in a very prominent way…
    Here comes the fun.

    I’ll [...]
    Tumblr and Twitter Are Disruptive started by Sam Harrelson
    Twitter might be the rage of the techo-blogosphere at the moment, but there’s another contender for most “buzzworthy” that is helping to shake old assumptions about content production and how to influence others.

    That contender is Tumblr and the ease of use and quickness threatens to continue to rip apart this comfy blogosphere
    Q & A with Riya / Like.com’s Marketing Director Beth Kirsch started by Sam Harrelson
    Affiliate (or partnership-based) online advertising can and must change dramatically in how it is executed. We are truly in the junior leagues with “affiliate marketing” and “shopping comparison” in terms of cost and delivery structure. There are too many limitations. There are tectonic shifts occurring, today, beneath our feet
    Sexism and Affiliate Marketing started by Sam Harrelson
    Why is our industry so unabashedly sexist?

    “Sex sells! We are targeting affiliate marketers who happen to be mostly men. So what?”

    It’s the “so what” factor that is the most disturbing. We sit by and allow companies to hire out “booth babes” or prominently place and display young women who we deem as “eye [...]
    Darmik: Selling Bits of Virtually More (Affiliate Marketing in the Future?) started by Sam Harrelson
    Is Darmik a future version of affiliate marketing that has time-traveled back to 2007?

    Darmik is an incredibly profound and interesting experiment in selling, music sharing, job listings and virtual economy.

    Last year, Ze Frank was booted from Google Checkout for attempting to sell virtual duckies on his popular video show because he wasn’t selling a real [...]
    Oprah Gives Flip Ultra Cams to Audience started by Sam Harrelson
    Based on the recommendation of video guru Jim Kukral, I bought a Flip camera a couple of months back. If you watch my YouTube channel, you’ll notice the frequent shaky and unprofessional videos that I shoot with the neat little device.

    Gizmodo says that this indicates that YouTube has arrived… I think this is an [...]
    Circles and Cycles: Online Marketing’s Revolution started by Sam Harrelson
    Today is the last day of 2006 and tonight at midnight we’ll pass that spot in space and time in our planet’s revolution around the nearest star which people and places around the earth following the Gregorian Calendar mark as the beginning of a new year.

    The calendar that we use to mark this new year [...]
    Squidoo Takes on Knol started by Sam Harrelson
    Squidoo strikes back against Google with an interesting front end for a Squidoo lens creator called SquidKnol:

    We built a new front door that makes it easy for you to build a scholarly page, filled with details, facts and more on Squidoo. And of course it will be indexed all over the web…
    Pretty smart (and funny [...]
    Disqus API Plugin To Be Updated Soon started by Sam Harrelson
    Last week, Scott Jangro wrote a great piece comparing the Disqus API and Javascript plugins for blog integration.

    Most people would just scratch their heads and say “so what?” but there are some pretty big implications for the behavior of the commenting plugin and how search engines see blog comments, etc.

    “Search engines cannot see the comments [...]
    Motive Interactive started by Sam Harrelson
    I’m in San Diego for the week as I begin my first full week as the Director of Performance Marketing at Motive Interactive.

    You’ve probably heard of Motive Interactive if you’re in the affiliate space but probably not exactly sure who they are, what they do or how they stand out from the crowd [...]
    Amazon Allowing Commissions on Mobile Plans started by Sam Harrelson
    This should be fun when the iPhone is released…

    http://chris.pirillo.com/2007/05/07/cell-phone-... />
    I hate the American mobile phone industry. We’re so backwards in our mobile economy.
    Hybrid CPC Models Will Emerge in 2007 started by Sam Harrelson
    The already-happening yet next evolution of online marketing will be based on a hybrid CPA metric that backs out to a mutually acceptable CPC rate for both publisher and advertiser.

    This is beginning to happen on the social platforms and will only escalate in 2007 as CPC and search continue to move farther apart from one [...]
    Adotas Acquired by Regular’s NYPG started by Sam Harrelson
    It was announced today that New York Publishing Group (NYPG) has purchased Adotas, an advertising industry website and newsletter.. NYPG, lead by industry veteran and columnist Robert Regular, is a new and innovative publishing company focused on online content and events. Pesach Lattin, founder of Adotas and CEO of professional interactive advertising agency Vizi|Media, made [...]
    eBay Leaves Commission Junction, Starting eBay Partner Network started by Sam Harrelson
    This morning, eBay is announcing that they are moving their affiliate program in house to the eBay Partner Network effective April 1, 2008 (no fool’s day joke). eBay is also bringing Half.com over to the new network. Affiliates and publishers need to have links changed over by May 1, 2008.

    Of course, this means [...]
    OpenAds Rebrands (again) as OpenX started by Sam Harrelson
    Beloved open source ad server phpAds phpAdsNew OpenAds has rebranded as OpenX according to TechCrunch UK.
    Apparently this is part of a “plan to move with our publishers beyond our core open source ad serving software” hence the “X” replacing “Ads”. So let’s just count those name changes from their first incarnation: phpAds, phpAdsNew, phpPgAds, Max [...]
    Affiliate Networks Should Allow Tagging: 28% of Online Users Agree started by Sam Harrelson
    Lisa Picarille, Shawn Collins and I didn’t have the opportunity to explore the usefulness and potential monetization of inventory made available by users tagging content on today’s AffiliateThing podcast, but we should have. We covered widgets and general monetization strategies for web2.0, and tagging is a key component of such a strategy. Shawn [...]
    AffStat 2008 Report Available started by Sam Harrelson
    Shawn Collins has made the annual AffStat Report available for purchase and download. For anyone interested in the nitty gritty metrics of affiliate marketing, this is a must read.
    The survey covered the overall statistics for affiliate programs, as well as a number of issues that face affiliate managers.

    Areas covered in the survey included affiliate networks, [...]
    Did Facebook Just Beat Google At It’s Own Game with Parakey Acquisition?? started by Sam Harrelson
    I’m still attempting to grok what this means for the online (and offline!) ecosystem, but Facebook has acquired an interesting company named Parakey that was/is developing a web operating system.

    The juiciest bit comes from the speculations that Google was also bidding for Parakey against Facebook…

    Was Google a bidder for Parakey? One source says they were, [...]
    Seth Godin on the Kindle (And Why I Still Love Mine) started by Sam Harrelson
    I love my Kindle.

    Just this morning, I was in bed watching my favorite program on TV (and about the only thing I watch on TV these days), MSNBC’s Morning Joe. There was a fascinating exchange between show pundit Pat Buchanan and economist Jeffrey Sachs on the topic of energy independence and offshore drilling. [...]
    Zanox Acquired by Axel Springer and PubliGroupe started by Sam Harrelson
    Even the European advertising space is heating up. I received a press release a few moments ago about the acquisition of the Zanox network being acquired for 214 million Euros (or about 288 million US Dollars).

    From the press release…

    Axel Springer AG and PubliGroupe AG acquire online marketing services provider ZANOX.de AG
    - Investment in rapidly [...]
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